Don't Build Until You Know They'll Buy
The Most Expensive Mistake is Building the Wrong Thing
You have an idea for a product, feature, or service. It seems promising. Your team is excited. But you're facing the classic innovator's dilemma: invest heavily in full development, or risk losing momentum by waiting.
The traditional trap: Spend 6-12 months and $200K+ building a full product, only to discover customers don't want it, won't pay for it, or use it differently than expected. By then, you've burned time, budget, and team morale.
The better path: Build just enough to put in front of real customers. Get feedback. Validate demand. Prove the value proposition. Then invest in full development with confidence.